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Data Model for our Oracle Digital Universe   
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Conceptual Data Model

Conceptual Data Model
Digital Transformation
I am helping a number of Clients to undertake an Oracle-oriented digital transformation program, with a strategic commitment to be more customer centric.

The challenge is to evolve from being a product driven, B2B business into a services and contractual business with an evolution to become a B2C business model.

To achieve these goals, a programme has been established to drive a Customer focused CRM
initiative, involving the implementation of Oracle EBS with other Oracle Systems.

A team consisting of internal stakeholders and SMEs has been augmented with additional skills in CRM, Data Governance, Data Modelling and Architecture.
We have included features from
  • Customer Experience Management
  • Customer Journey Mapping (Basic) and (Complex).
  • Customer Lifetime Value
  • CRM Customer Metrics
    Proof-of-Concept (POC)
    Priorities :-
    1) Create Reference Data
    2) Create Master Data
    3) Create Transaction Data
    4) Create Generic (Data) Platform
    Development Environment :-
    Oracle Login(dba/m3)
    Development Tools :-
    We will develop PoC Applications using Oracle with Apex and SQL, IoT and reviewed against (alphabetically) :-
  • Domo
  • IBM Bluemix Garage in London
  • NetSuite
  • Salesforce
    In the Conceptual Data Model on the left We have incorporated Data Models for :-
  • Know your Customer
  • Customer Journey Mapping
  • Customer Data Platform

    Customer Data Platform
    Customer Master Index Logical Model

    CMI Logical Data Model
    Internet of Things Conceptual Model

    Smart Homes Conceptual Model


    Barry Williams
    Principal Consultant
    Database Answers Ltd.
    London, England
    June 20th. 2016


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