Database Answers Regatta House
Printer Printer-friendly version

Home Ask a Question Best Practice Careers Contact Us Data Models Search Site Map
Data Model for Digital Transformation with Self Service   
We would be glad to have your comments.

Click here to check out Customer Data Platform
The architecture for a ‘Marketing Cloud’ must integrate all channels, consume all data,
and use analytics to respond to each customer individually.

Getting Started with Self-Service Digital Transformation with Self Service

I am helping a number of Clients to undertake a digital transformation program, with a strategic commitment to be more customer centric.

The challenge is to evolve from being a product driven, B2B business into a services and contractual business with an evolution to become a B2C business model.

To achieve these goals, a programme has been established to drive a Customer focused CRM initiative, involving the implementation of Oracle EBS, SAP and Salesforce.

A team consisting of internal stakeholders and SMEs is usually created and can be augmented with additional skills in CRM, Data Governance, Data Modelling and Architecture.
I sometimes recommend 'Getting Started with Self-Service, by Gooogling for 'Self-Service Digital Transformation with Self Service'.
This usually starts by building a Customer Data Platform
The UK Government has a good blog on "Building a Platform"
Potential Partners for "Getting Started with Digital Transformation" :- IBM ,Liaison, Microsoft, ORCL (+Apex eLearning), Progress
3 Phases Implementation for ORCL
Phase 1 : KPI/Alert for Off-site Heathrow
Phase 2 : Basic Customer Data Platform and Phase 1.
Phase 3 : Full-featured Customer Data Platform.
We have included features from :-
  • Customer Experience Management
  • Customer Journey Mapping (Basic) and (Complex).
  • Customer Lifetime Value
  • Customer Master Index
  • CRM Customer Metrics
  • Know your Customer
  • Self Service BI
    The Customer Experience Management gives a consistent User Interface.
    Proof-of-Concept (POC)
    Priorities :-
    1) Create Reference Data
    2) Create Master Data
    3) Create Transaction Data
    4) Create Generic (Data) Platform
    Our Development Environment is Oracle Login(dba/m3)
    In the Conceptual Data Model on the left We have incorporated Data Models for :-
  • Know your Customer
  • Customer Journey Mapping

  • Universal Data Architecture
    Customer Interaction
    Conceptual Data Model C

    Barry Williams
    Principal Consultant
    Database Answers Ltd.
    London, England
    August 29th. 2016

    © DataBase Answers Ltd. 2016
    About Us Contact Us