|Digital Transformation Layer
This is shown in more detail below.
Approach to Digital Transformation
I am helping a number of Clients to undertake a digital transformation program,
with a strategic commitment to be more customer centric.
The challenge is to evolve from being a product driven, B2B business into a
services and contractual business with an evolution to become a B2C business model.
To achieve these goals, a programme has been established to drive a Customer focused CRM initiative, involving the implementation of Oracle EBS, SAP and Salesforce.
A team consisting of internal stakeholders and SMEs is usually created and can be augmented with additional
skills in CRM, Data Governance, Data Modelling and Architecture.
I sometimes recommend 'Getting Started with Self-Service, by Gooogling for
'Self-Service Digital Transformation'.
This usually starts by building a Customer Data Platform
The UK Government has a good blog on
"Building a Platform"