Database Answers Customer Lifetime Value (Click for Web Site)
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Data Model for a Customer Lifetime Value   
An Access Database is available.
We might also design a Data Mart which is very useful for providing data for Reports and Business Intelligence.
We would be glad to have your comments.
If you are new to Data Models, this page of my new Tutorial will help you understand the Data Model and here is my page on advanced Customer Journey Mapping
Here are the Specifications defined by the User.
Here is a very interesting introduction on Wikipedia.
I would be happy to help you calculate a Customer Lifetime Value to suit your situation. Just email me on barryw at

Conceptual Data Model - V.2

Conceptual Data Model v2
Draft Data Mart

Data Warehouse

Barry Williams
August 15th. 2016/July 29th. 2018
Principal Consultant
Database Answers Ltd.
London, England

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