|Conceptual Model for our Customer Data Platform
The purpose is to build a Profile of a Customer's Activities
Architecture of our Customer Data Platform
Examples of CMI and SVOC are from Oracle's Customer Hub.
A Simplified view of Our Platform
||A Single View of the Customer from
|Innometrics Data Sources
An interesting perspective 'How it Works' from Innometrics
|Logical Data Model
Here's a great Paper from David Raab dated April, 2013, about a new class of system called "the Customer Data Platform"
Getting Started with Self-Service
--------Using Domo ---------------------------using ORCL
--------with Social Media ---------------------with Barry's KPI Framework
Approach to a Customer Data Platform
I am helping a number of Clients to undertake a digital transformation program, with a strategic commitment to be more customer centric.
The challenge is to evolve from being a product driven, B2B business into a services and contractual business with an evolution to become a B2C business model.
To achieve these goals, a programme has been established to drive a Customer focused CRM initiative, involving the implementation of Oracle EBS, SAP and Salesforce.
A team consisting of internal stakeholders and SMEs is usually created and can be augmented with additional skills in CRM, Data Governance, Data Modelling and Architecture.
I sometimes recommend 'Getting Started with Self-Service, by Gooogling for 'Self-Service a Customer Data Platform'.
This usually starts by building a Customer Data Platform
The UK Government has a good blog on "Building a Platform"
Functions of a CDP include :-
The comments on the right will help you understand
our plans for our Customer Data Platform.
We will be adding Data Models for
Features include :-
Interesting external links include :-
We have included features from :-
Our Customer Experience Management Layer ensures a consistent User Interrface.
1) Create Reference Data
2) Create Master Data
3) Create Transaction Data
4) Create Generic (Data) Platform
Development Environment :-
Development Tools :-
We will develop PoC Applications using Oracle with ApexSQL, IoT and reviewed against (alphabetically) :-
In the Conceptual Data Model on the left We have incorporated Data Models for :-